Brand Protection
Benefits
Industry world-wide loses large amounts to counterfeiters. These losses not only affect the producers of genuine items, but they also involve social costs. The ultimate victims are the consumers who receive poor-quality goods at an excessive price and are sometimes exposed to health and safety dangers.
There is also an increasing concern that counterfeiting is related to other criminal activities, such as trade in narcotics, money laundering and terrorism
Your brand is your most valuable asset - Protect it!
Counterfeiting is a global issue affecting a huge variety of products. Drugs, clothes, cosmetics, luxury items, toys, collectables and wine, the list of goods susceptible to this type of fraud is seemingly never ending.
Realising the need for companies to implement brand protection strategies, Paragon ID have created a solution to this widespread, costly issue, using the RFID based technology, Near Field Communication (NFC). Using NFC, Paragon ID has created a fool-proof method of authenticating a product, checking its origin and promoting the relationship between a brand and its consumers.
Security labels, holograms, watermarked paper… there are many solutions that can be used to fight counterfeiting, but nothing is as effective as RFID.
RFID tags can give a precise visibility of the products’ journey throughout the supply chain. At any time, you know where it is, where it’s coming from and where it is going. You can also add information to the chip throughout its journey, for even greater accuracy.
If the tag has been damaged, or if it has been tampered with in any way, the chip will stop working. This therefore makes it very easy to detect any fraudulent activity.
RFID has literally revolutionised stock management and in-store inventory and, thanks to NFC, the customer experience is enhanced for greater customer engagement and satisfaction.
RFID / NFC and Brand protection
Each RFID / NFC chip has a unique international identifier which is impossible to duplicate. A manufacturer - or brand - who chooses to buy a RFID product from Paragon ID will be the single, and exclusive, owner of those chips’ numbers.
The chip can then be read with a simple smartphone equipped with NFC technology, or a specific NFC reader. This means that consumers or customs officers can very quickly, and easily, authenticate a product and check it is not a fake. Essentially the Paragon ID's NFC tag/labels act as an electronic certificate of authenticity.
Experts in manufacturing of RFID inlays and labels, Paragon ID has mastered the invisible integration of a NFC chip in a label, even the smallest of labels.
Customer engagement
NFC can bring a much improved customer experience. Using their smartphones customers can identify the product they just bought, access additional information, order complementary items, receive special offers and enjoy a more VIP experience. Brands benefit from enhanced levels of customer engagement and satisfaction which, in turn, positively influences their reputation and revenues.
Counterfeiting affects all sectors. Protect your brand, your products and your customers with NFC.
