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20 Nov 2024

Paragon ID welcomes Card Services Australia (CardServ) and strengthens its position as the leading gift card supplier in Australia and New Zealand
Paragon ID, a global leader in identification solutions for public transport, track & trace, payment, and identity, is delighted to announce the successful integration of CardServ into Paragon ID

Paragon ID, a global leader in identification solutions for public transport, track & trace, payment, and identity, is delighted to announce the successful integration of CardServ into Paragon ID.

This move further consolidates Paragon ID’s position as the largest supplier of gift cards across Australia and New Zealand alongside a strong portfolio of other products including transport, ID, RFID, membership and loyalty cards as well as RFID tags and NFC products.

CardServ brings a valuable local manufacturing and fulfilment presence, allowing Paragon ID to offer enhanced services for its global customers as well as local support to its customers in Australia and New Zealand.

The new addition strengthens Paragon ID's position as a significant force in the region’s gift card sector, having been the first to introduce sustainable paperboard gift cards in Australia in partnership with CardServ. It also perfectly complements the range of products and services already supplied by Paragon ID’s UK-based subsidiary, Thames Technology, an established supplier of gift and other card products in Australia.

CardServ’s established presence as a card personalisation specialist in Australia for over 20 years, combined with Paragon ID’s global reach and leadership in innovation, will ensure that customers across Australia and New Zealand benefit from a range of services and solutions, delivered with unparalleled efficiency.

"Welcoming CardServ into Paragon ID is a pivotal step in our growth strategy, particularly within the Australasian market. With this integration, we are not only expanding our geographic footprint but also reinforcing our ability to provide localised, high-quality services to our customers," said John Rogers, CEO of Paragon ID.

Paragon ID’s commitment to quality and innovation is strengthened with this recent development, providing cutting-edge technology and production capabilities that will drive further success across its key markets, particularly within the gift card sector.